Corporate image is usually associated with large organizations or businesses. In comparison to a woman, a corporate image refers to how she dresses up for a formal event, how and what she speaks, or how she moves around in public.

How to Come Up With a Corporate Image

To create an effective corporate image, here are elements to consider:

1. Company Identity

Your company must have a name, logo, slogan, and distinguished colors to be able to stand out from the rest.

2. Mission/Vision

Your company and its people must have and know what the company does or what services you offer, who your target audience is, what your company goals are, and what makes your company different from your competitors.

3. Promotion

The elements mentioned above must be known to the public through proper communication. Be visible and let the people positively know about you.

Once you’ve made your corporate image known, you should protect it, enhance it constantly, and maintain its positive standing. In case negative issues come up, don’t try to hide it. Instead, convert it into something of the opposite.

One of the Keys to Success

Even when your company continuously experience success throughout the years, you should still take care of your corporate image.

This would say how the world thinks about you, so might as well protect it. If you do, then the rest would follow. If you’re a clothing company with a positive image towards your target audience, then you could expect support from them through a boost in sales, or maybe, expect lots of positive reviews all over social media, which could eventually lead to sales, too.

If you don’t create a corporate image, then others would do it for you. Your competitors could create an impact on your name to make them more favorable if you won’t do it yourself.

To know the best practices on managing your corporate image, join Ms. Carolina D. Tan, AICI CIC, President of Enhance Your Image Training Consultancy at the 10th Philippine HR Summit, happening on August 3-4 at Crowne Plaza Galleria.

For more information, visit http://bit.ly/PowermaxHR10­­­­

The post What Corporate Image Is and Why It Matters appeared first on Village Connection PH | Village Connect PH.

Know more about these and other HR issues at the 10th Philippine HR Summit, a collaborative gathering of top HR professionals, company executives and officers, recruiters, and business owners, happening on August 3-4, 2017 at Crowne Plaza Galleria.

While last year’s Philippine HR Summit highlighted HR Management under the Duterte Administration, Contractualization and Casualization, Latest Jurisprudence in Philippine Labor Cases, and other relevant topics, the 10th Philippine HR Summit would introduce and discuss topics such as Talent Management for the 21st Century, Job Contracting Vs. Labor-Only Contracting, Employer Branding, HR Ethics, and the Changing Landscape of the Workplace today.

The top-caliber speakers to grace the summit are:

• Ms. Karen Cariss, CEO and Co-Founder of PageUp People Pte Ltd.
• Atty. Emerico O. De Guzman, Managing Partner of Angara Abello Concepcion Regala and Cruz Law Offices (ACCRALAW)
• Mr. Jose Victor Emmanuel A. De Dios, CEO of GE Philippines
• Mr. Paul Rivera, Co-Founder and CEO of Kalibrr
• Dr. Virgel C. Binghay, Professor & Director of Center for Industry Productivity and Competitiveness, School of Labor and Industrial Relations University of the Philippines
• Ms. Sarah Forbes, Vice President of PageUp People Pte Ltd. (Asia)
• Ms. Serely Geraldine Alcaraz, Country Head of ITD Consulting Group
• Ms. Ma. Agnes A. Gervacio, Managing Director of CEO Advisors, Inc.
• Mr. Jose Christoper Cadua, Vice President & Head Human Resources & Administration of Cignal TV
• Mr. Jesus Gregorio “Nonong” F. Noriega III, Division Head of Employee Development of PLDT
• Mr. Barbie L. Atienza, Head of External Affairs of Manila Bulletin Publishing Corporation

This event is made possible by Powermax Consulting Group, Inc., PageUp, and Advertising and Gaming Fabrication, Inc. (AGFI).

Be a part of this summit by clicking this LINK or by sending in your inquiries to 503-3001/470-1055 (tele/fax), 0917-3057276/09278263177 (call/text) and look for Lina Villa. You couls also send an email at info@powermaxph.com or visit this website.

The post What to Expect from the 10th Philippine HR Summit appeared first on Village Connection PH | Village Connect PH.