According to certain statistics, 82% of romance buyers are women, while 18% are men – and a total of 35% of the total books sold are part of the romance gender. That’s certainly a lot of romance books to sell. Plus, a significant part of that was caused by strategic, smart content that is very inspiring for many content marketers.

Successful Trends of the Romance Marketing Industry

Many writers tend to avoid mixing business writing with fiction – or so used to be the case in the past. However, if you look at it from the lens of a content marketer, you will definitely see some interesting data that will definitely inspire you to try more. 

For example, the Romance Writers of America today has over 9 thousand members across the states, along with multiple local chapters. They also have conference schedules that take place throughout the year, along with content marketing strategies that include blogs, professional magazines, industry reports, and learning resources. 

Plus, publishers are also going through sophisticated outreach to their readers by using the competition, along with in-person conferences, dedicated online reviews, and review blog networks. 

The takeaway here when it comes to content marketing is that there are so many layers that drive this industry – and the manner in which these layers interweave leads to an experience that s certainly worth exploring further.  

How Romance Writers Reach their Audience

An important part of content marketing is looking at the way in which writers reach their audience. From their blogs and websites to the places where they are active in the online community (e.g. social media), they are taking part in a variety of avenues.

According to Diana Urban, marketing manager at BookBub, “romance writers have created content marketing for their work in so many creative and inspiring ways. They have used a variety of marketing tools to promote their new releases and become popular on the market – which is why we tend to see so many bestsellers nowadays that are part of the romance genre. 

One more way to reach the audience is to create bonus content for every book that you write. For instance, for every book that Debbie Macomber creates, she also provides bonus content. Some books that mention cookies, for instance, will also contain “extras,” where you may find the recipes. Every reader loves free content, particularly the kind that allows you to immerse even more in the book. It is a good way to get them excited for the upcoming release.

The Bottom Line

With so many copies of romance books selling like there’s no tomorrow, it’s clear that the writers are certainly doing something right with their content marketing. If you are looking for a little bit of inspiration, the romance industry my certainly help you be the better marketer.

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