Hotel Sogo, the largest hotel chain in the Philippines and with 40 branches nationwide, now has a new look.
Hotel Sogo, a division of the Global Comfort Group Corporation, reinvents its iconic red and yellow look to a more minimalist approach highlighting red and white with yellow accents; thus, giving significant attention to cleanliness and innovation.
“Being in the industry for over 25 years now is a feat for every company and we’re definitely not stopping here.” Hotel Sogo CEO, Mr. Gus Corpus said. “We continuously improve our hotels to provide the best experience for our guests while retaining our affordability. We are committed to building more branches all over the country, providing clean and inexpensive rooms to our guests and employment for the Filipinos.”
The recent change of façade colors also puts emphasis on excitement and modernization.
“We started in the year 1993 with two entrepreneurs who wanted to adopt a Japanese themed Hotel to connote Cleanliness, Innovation, Efficiency, Courtesy, Discipline and Teamwork, consequently, the birth of Hotel Sogo which means Harmony, Unity, and Cooperation.”
We retained the red because it symbolizes our passion for delighting our guests. The white reinforces our commitment to cleanliness and courteous service while the yellow accent symbolizes freshness, optimism as well as energy.
Reinvention of Brand
“Hotel Sogo commits to deliver not just excellent service, but continuous innovation of facilities and amenities to ensure a fabulous stay for our guests. The company was one of the first establishments that introduced free Wi-Fi. We asked waiters to use skateboards so they can deliver orders faster. Aside from the usual hot and cold shower, Jacuzzi, 24 hrs. room service, we introduced safety deposit boxes, a massage service, and individual motorcycle garage rooms. Moreover, to make sure that all the guests have a pleasurable and memorable experience, we are the only hotel with a 24-hour dedicated call center, which I, as the CEO, and a dedicated group of staff, including the COO, attends to personally, providing assistance to our guests to assure safety, security, cleanliness and trouble-free stay.” Mr. Corpus cited.
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