SM Aura Premier Embraces a Greener Community with ‘Lush Initiative’ Program

Lush Initiative - Village Connect Ph

An advocate for green programs, SM Aura Premier launched the Lush Initiative — an ecological movement that showcases a round-up of eco-friendly activities to help build better lifestyle spaces with a free film screening of “A Plastic Ocean ” last November 21 in partnership with SM Cares, SM Cinema, World Wildlife Fund, and the Department of Environment and Natural Resources.

Lush Initiative“We share our vision with the Filipino community as we inspire greener mall spaces through various eco-friendly and sustainable programs,” said Bernice Baculi, SM Supermalls assistant vice president for mall operations.

Teaming up with Tulay Lingap ni Padre Pio Inc., SM Aura began building a lush environment in the mall through Boxes of Greens — the first fully-operational herb garden in a mall that not only promotes a green environment, but also sustains the livelihood of rural communities. Proceeds of this program go to building of schools, emergency assistance, and reforestation.

Both promoting a sustainable lifestyle, SM Aura teamed up with The Plastic Solution as the exclusive and official drop-off point for Eco-bricks — a plastic bottle stuffed with solid, non-biodegradable waste converted into structures for the surrounding communities. In just two days, its online release reached about 30,000 users, with hundreds of shares.

Lush Initiative The Last Straw, an initiative that envisions a strawless community, is also underway at SM Aura as more restaurants express their interest and active participation to the program by offering alternatives to plastic straws.

In collaboration with SM Cares — SM’s corporate social responsibility arm — other green programs of SM Aura include Trash-to-Cash recycling market, among others. Part of the Lush Initiative is also coming out with a series of Sustainable Fairs that promote Zero-Waste lifestyle and products. With its strong commitment to be an eco-friendly property development, SM Aura Premier is the first LEED certified building in Taguig City, and is the first mall to receive a Gold LEED Certification.

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